Aww look. . .wait. . .AHHH!!

There are striking differences between advertising here in Lausanne and advertising in America. These differences vary from location to content itself. Something that caught my attention was the Christmas decorations of a hotel close by. Although subtle, the lights are a form of advertising. From experience I would say that subtle forms of advertising, like decorating or associating a product to a season, is an interesting universal form of advertising.