Media in Switzerland

One thing I have noticed in Switzerland is the lack of media convergence, or the use of media to promote other media. I haven’t seen any publicity for TV or radio programs. Back home I feel it’s very common to walk outside and see billboards everywhere promoting different television series, news stations, movies, radio talk shows, etc. Yet billboards here mainly only advertise exhibits, events, and fashion. There's a lot less advertisement for just "stuff." Moreover, advertisements seem to be on a much smaller scale & are slightly more subtle, possibly because they are aimed more toward pedestrians rather than people driving. I like this so much more than hundreds of giant billboards all vying for your attention. Overall I get the impression that Switzerland is less commercial, which is definately a positive aspect. Also I have rarely seen humor or irony employed in ads; they more so rely on the mere design and aesthetic appeal.