Walking around in Lausanne I feel like I have seen three main advertisements: the McDonald's Chicken wrap ads, Breast Cancer ads, and H&M ads. This is totally different than the U.S. in that we are constantly being bombarded with 100s of different ads a day. I am tempted to say that I have not seen a lot of media here, but maybe it's not that I haven't seen a lot, it's just I haven't seen ads as diverse or on as large of a scale as at home. I think that because of the quieter ambience of the Swiss, the loud and intrusive advertisements as commonly seen in the U.S. would not be acceptable. Or maybe the point of showing less diverse ads is to increase repetition of viewing the ad so that people remember it more. If repetition is how the advertisers intended to get their customers' attention, then I would say they have succeeded.
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