Where is the luxury??

No matter how rich or how poor a country is, there is that, more or less, small percentage of people that have some special needs, for luxury. And knowing that Switzerland is a rich and high society country, or at least that is what they say, you would think that there would be billboards of Vacheron Constantine, Swarovski Jewelry, Dolce&Gabanna and stuff like that; unlike the US the majority of the commercials and billboard ads are simple and to the point, no extra airbrushing, no fancy colors, no futuristic designs. Plain and to the point. Is it really working though?