Walking through Lausanne, one can see a variety of advertisements placed on every street corner and bus stop. These advertisements appear to be just like American advertisements, but I am always left to wonder if advertising campaigns are as successful in Switzerland as they would be in the United States due to having multiple national languages. Can slogans and advertisements thought to be humorous in one language translate well into another? And accordingly be accepted by each accompanying culture? I believe that advertising in the United States would be easier because there is one language and for the most part, one culture to appeal to.
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