- I have noticed (like others) that the Swiss are more open and clinical than Americans in terms of the human body, as in the body is a body not necessarily a sexual vehicle. (Example: the breast cancer ads). But I have also noticed the absence of violence in Swiss advertisements that is often prevalent in American media. While sexuality is taboo in the U.S., violence is in Switzerland.
-Also, the Swiss do not advertise for film as much as in the United States, where movie advertisements cover almost every billboard.
-Finally I have noticed fewer ad campaigns, as in seeing the same company ad with the same slogan over and over. (In the U.S., for example, everywhere you go, you see Nike: Just Do It ads)
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